# identity.md

## Organization Overview
- **Company Name:** Lilly Lashes
- **Mission:** To provide luxurious, glamorous 3D lashes that are more than just an accessory, but a lifestyle, desired by celebrities and trusted by top makeup artists worldwide.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2013 by Lilly Ghalichi. Location details forthcoming.
- **Size and Scale:** A prominent brand that has taken the makeup world by storm, recognized globally and worn by major celebrities and glam enthusiasts.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Lilly Ghalichi: Founder (Source: https://lillylashes.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces a culture of glamour, luxury, and trendsetting, providing products that represent a desirable lifestyle and are celebrated by leading figures in beauty.
- **About Links:** https://lillylashes.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the creation and distribution of high-quality, glamorous false eyelashes, including Mink, Faux Mink, Dramatic, Natural, Strip, and Individual Lashes, catering to a premium market.
- **Location(s) and Geographic Presence:** Serves a global customer base, with products desired by Hollywood's biggest celebrities and worn by glam girls worldwide. Specific operational locations are forthcoming.
- **Key Partnerships and Affiliations:** Highly regarded by Hollywood's biggest celebrities and trusted by sought-after makeup artists, establishing strong informal affiliations within the beauty industry.